Minnesota Program Recap: Personal Branding – Differentiating Yourself in Today’s Legal Landscape by Building a Strong Personal Brand with Stefanie Marrone

The Minnesota Local Group hosted a program focused on personal branding. On June 21, 2023, Stefanie Marrone, Fractional Marketing Director and Social Media, Marketing and Business Development Strategist, shared her expertise and guided participants through actionable steps to establish and amplify your personal brand.

Program Takeaways

“You are your brand, no matter what your current job is, or whatever the priority happens to be today.” – Stefanie Marrone

  • People do business with those that they trust, and because of that, there are five essential marketing activities that professional service-based firms should focus on:
    • Networking by attending and being active in networking events.
    • Speaking engagements – even if they are a small format, they can be widely beneficial.
    • Writing in industry related publications, blogs, and journals.
    • Participation in a trade association, such as the LMA, to help build a trusted network and gain relevant tools and resources.
    • Digital presence in the spaces that make the most sense for your industry – for social media that could mean LinkedIn, Facebook, and Twitter. Other digital spaces could include starting or being a guest on a podcast.
  • “Be yourself and help others!”
    • Figure out what you do well, why you do it, and ensure you do a good job at it.
    • Commit to storytelling from your unique perspective. Be likeable, engaging, and provide value in everything you do. But don’t force yourself to do things you don’t like to do.
    • Stay top of mind by distinguishing yourself from others.
  • Use LinkedIn to your advantage – treat it like a homepage.
    • Find time to engage with others by liking and commenting on their posts in ways that are valuable.
    • Create content from articles, conferences, webinars, and events that include “key takeaways” that others may find interesting and trustworthy.

Learn More About LMA Minnesota

Stay in Touch:
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Become Involved with LMA
• Have ideas for presentation topics, want to present, or help out in other ways? Contact LMA-MN Programming Co-Directors, Amanda Bekric at abekric@dadygardner.com and Kristin Olmstead at kaolmstead@arthurchapman.com.
• To learn more about becoming involved with the Minnesota Local Steering Committee, please fill out LMA’s online volunteer leadership form or contact LMA-MN Chair Mercedes Smith at msmith@fr.com.


  • Levi Wick is the Communications Director for LMA Minnesota. As Client Development Specialist at Faegre Drinker, he works with attorneys and consultants to strategically grow client relationships and advance brand-building initiatives.