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Minnesota Program Recap: Building an Experience Database – Identifying Existing Data

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Authored by: Levi Wick, LMA Minnesota Communications Director The Minnesota Local Group hosted an education program focusing on building an experience database and identifying existing data. On May 4, 2023, Laura Toledo, Chief Communications Architect at EM Dash Consulting, shared some best practices, showed how get started on identifying data, and walked us through ways …

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Chicago Program Recap: “Getting It Right: A Roadmap to Creating a Standout Law Firm Brand”

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On July 28, the Chicago LMA Steering Committee hosted “Getting It Right: A Roadmap to Creating a Standout Law Firm Brand” featuring Lisa Olney, Chief Marketing Officer, Bernstein Litowitz Berger & Grossmann LLP and Howard Breindel, Co-CEO, DeSantis Breindel. The hour-long webinar was full of actionable tips that legal marketing professionals can use to identify …

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Chicago Program Recap: He Said, She Said: Moving from Marketing to Sales

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On May 11, the Chicago LMA Steering Committee hosted “He Said, She Said: Moving from Marketing to Sales” featuring Beth Cuzzone, Global Practice Group leader, Marketing & BD Solutions at Intapp and Christopher Newman, Director of Practice & Industry BD at McDermott Will & Emery. Chris and Beth leveraged their combined 50 years of in-house …

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Minnesota Program Recap: Revenue Generation Through Exceptional Client Experience with Society 54

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Here in Minnesota, not only did we close out the month of February with a flurry of snow, but we also held our first educational program of the year! On Wednesday, February 23, Cecilia Linton and Emily Hillman from Society 54 joined us over Zoom for a program on “Revenue Generation Through Exceptional Client Experience.” …

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Our Biggest Challenges for Legal Marketing in 2022

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The following is sponsored content from KHS People. With C-Suite contributions by: Christie Cáceres Chief Business Development & Marketing Officer Sheppard Mullin Richter & Hampton Murray Coffey Chief Marketing Officer Haynes Boone Julie Cole Chief Marketing Officer Frost Brown Todd Lee Garfinkle* Chief Client Development & Relationship Officer Goodwin Lisa Olney Chief Marketing Officer Bernstein …

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The Next Big Thing – Leveraging Business Development to Implement a New Expense Reimbursement System

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Program Specifics On November 3, 2021 at 12:00 pm CT the annual Next Big Thing program comes to the Midwest. In this case study, we will talk about how the desire to capture more meaningful business development activity was the driver for the implementation of a new expense reimbursement system. Bringing together marketing, technology, administrative …

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