Annual Conference Recap: Minnesota Members Share Takeaways from LMA23

In April, LMA Members gathered in Hollywood, FL for LMA23 Amplify Your Impact. This year’s annual conference brought legal marketers together to network and learn from industry speakers, panelists, and partners. Three local MN members stepped up to share the insights they walked away with following the conference.

Hear from Ashley Vetter, Business Development Manager at Stinson LLP, Mercedes Smith, Marketing & Technology Manager at Fish & Richardson, and Levi Wick, Client Development Specialist at Faegre Drinker.

The solution to not feeling awkward when trying to reengage a relationship is leaning on nostalgia. Talking about common memories is the best way to reconnect and shows that you care. – Ashley Vetter

My favorite session focused on how to expand brand strategy beyond the visual, and how to create a structure behind your brand. – Mercedes Smith

One small suggestion that stood out to me was the idea of keeping 3 lists: a to-do list, a brag list, and an idea list. We all have our to-do list, which is sometimes never-ending. But it’s important to think about long-term goals and projects, and to take the time to recognize our successes, think about what went well, and be ready to share that with teammates and colleagues. – Levi Wick