Mercedes Smith

Mercedes Smith is the 2022 Vice-Chair of LMA Minnesota. As the Marketing Technology Manager at Fish & Richardson P.C. she manages the marketing team and department technology stack. Working with attorneys to strategically use digital channels for marketing and business development activities.

Minnesota Program Recap: Forging Ahead: Making the Most of Events in a Post-Pandemic World with GrowthPlay

Authored by: McKenna Taylor, LMA Minnesota Programming Director On Thursday, May 19, Tasneem Khokha, Managing Director of Growth Play joined LMA-MN over Zoom for “Forging Ahead: Hosting Events in a Post-Pandemic World.” During this program, we explored how to plan events in an ever-evolving world, execute relevant and timely events, and reinforce event best practices …

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Annual Conference Recap: Minnesota Members Share Takeaways from LMA22

Earlier this spring, in March, LMA Members converged on Vegas for LMA 22 Stretch Beyond, Together. This year’s annual conference brought many legal marketers together to receive content from the industry speakers, panelists, and partners. In lieu of LMA-Minnesota’s live recap program this year we’ve asked two local members to share the insights that they …

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Minnesota Program Recap: What is ESG? Why Law Firms Should Care!

In celebration of Earth Day 2022, the Minnesota Local Group hosted an educational program about Environmental Social Governance (ESG). On April 20, 2022, Pamela Cone, CEO & Founder of Amity Advisory, walked us through ESG and discussed the important role it’s taking in law firm business. What is ESG? ESG is comprised of many parts …

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