Monica Kriegel

Monica Kriegel is Senior Marketing Manager at Armstrong Teasdale in St. Louis, where she supports the firm and its attorneys in enhancing their global reputation and profile. She has more than a decade of experience in marketing and public relations at large communications agencies and in-house. She can be reached at mkriegel@atllp.com.

Using Your CRM For More Than Just A Contact Database

For most organizations, a Client Relationship Management (CRM) system makes life easier by tracking interactions and supporting the sales funnel by acting as a contact database. But when appropriately integrated into your operations, a CRM has the potential to be so much more.