Annual Conference Recap: Minnesota Members Share Top Takeaways from LMA21

Written by LMA-MN Chair Lydia Hemmer and LMA-MN Vice-Chair Lauren McNee

Last month, legal marketers from across the country arrived in Hollywood, FL and via videoconference for LMA21, the Association’s annual multi-day conference and the premier legal marketing event. In lieu of the LMA-Minnesota’s usual live conference recap program, this year we asked two local members to share the insights that struck hardest.

Below, hear from Moses Ehlers, marketing & communications director at Fish & Richardson P.C., and Mercedes Smith, digital strategist at Fish & Richardson P.C.

If you attended the conference (in-person or virtually), we’d love to know – what did you find most insightful, surprising or thought-provoking?

Moses Ehlers
Marketing & Communications Director
Fish & Richardson P.C.

“For 18 months I got to join peers within the legal marketing industry to be able to really plan and set up the whole conference…My first takeaway that I really enjoyed was just being in the thick of things and being in the mix of how the program actually comes together.”

Mercedes Smith
Digital Strategist
Fish & Richardson P.C.

“For me, the value of LMA learning opportunities hasn’t always been just learning about digital marketing and digital marketing best practices, but being able to better understand working for a law firm and what other roles in a law firm do.”


  • Lauren McNee is the 2022 Chair of LMA-MN and serves on the Strategies & Voices editorial committee. She helps attorneys advocate for the rights of injured people at Pritzker Hageman, P.A., a personal injury law firm with a niche focus on foodborne illness and burn injury cases.