Annual Conference Recap: Minnesota Members Share Takeaways from LMA22

Earlier this spring, in March, LMA Members converged on Vegas for LMA 22 Stretch Beyond, Together. This year’s annual conference brought many legal marketers together to receive content from the industry speakers, panelists, and partners. In lieu of LMA-Minnesota’s live recap program this year we’ve asked two local members to share the insights that they took from the conference.

Hear from Lauren McNee, marketing manager at Pritzker Hageman, and David Adams, business development and marketing senior manager at Bowman and Brooke LLP.

Also, if you missed this year’s conference and want to watch some of the programs the recordings are now available. Individual session recordings and session bundles are available for purchase.

One of my favorite parts of being an LMA member is having the opportunity to make meaningful connections with members like you. At the conference one of my favorite parts was connecting in person with so many of you who have become familiar faces over Zoom.

Lauren McNee, PhD

There was so much great great content and so many things to bring back. I think it’s hard to narrow it down but one thing was being prepared, knowing what’s going to happen to you can be prepared for news stories. I think you can apply it both to public relations and media interaction as a firm communicator but then as a business development standpoint as well.

David Adams, MBA


  • Mercedes Smith is the 2022 Vice-Chair of LMA Minnesota. As the Marketing Technology Manager at Fish & Richardson P.C. she manages the marketing team and department technology stack. Working with attorneys to strategically use digital channels for marketing and business development activities.