Chicago Program Recap: “Getting It Right: A Roadmap to Creating a Standout Law Firm Brand”

On July 28, the Chicago LMA Steering Committee hosted “Getting It Right: A Roadmap to Creating a Standout Law Firm Brand” featuring Lisa Olney, Chief Marketing Officer, Bernstein Litowitz Berger & Grossmann LLP and Howard Breindel, Co-CEO, DeSantis Breindel. The hour-long webinar was full of actionable tips that legal marketing professionals can use to identify …

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Minnesota Program Recap: Forging Ahead: Making the Most of Events in a Post-Pandemic World with GrowthPlay

Authored by: McKenna Taylor, LMA Minnesota Programming Director On Thursday, May 19, Tasneem Khokha, Managing Director of Growth Play joined LMA-MN over Zoom for “Forging Ahead: Hosting Events in a Post-Pandemic World.” During this program, we explored how to plan events in an ever-evolving world, execute relevant and timely events, and reinforce event best practices …

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Volunteer Spotlight: Kansas City’s Cheryl Aufdemberge

Meet Cheryl Aufdemberge! Cheryl is a Director-at -Large for Kansas City’s Local Steering Committee and just earned a Bachelor’s degree in marketing, which she started during the pandemic. Congrats Cheryl! Tell us a bit about yourself – where do you work and what do you do? I’m the Founder of Big Red Tech Works, LLC. …

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Chicago Program Recap: He Said, She Said: Moving from Marketing to Sales

On May 11, the Chicago LMA Steering Committee hosted “He Said, She Said: Moving from Marketing to Sales” featuring Beth Cuzzone, Global Practice Group leader, Marketing & BD Solutions at Intapp and Christopher Newman, Director of Practice & Industry BD at McDermott Will & Emery. Chris and Beth leveraged their combined 50 years of in-house …

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Annual Conference Recap: Minnesota Members Share Takeaways from LMA22

Earlier this spring, in March, LMA Members converged on Vegas for LMA 22 Stretch Beyond, Together. This year’s annual conference brought many legal marketers together to receive content from the industry speakers, panelists, and partners. In lieu of LMA-Minnesota’s live recap program this year we’ve asked two local members to share the insights that they …

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Minnesota Program Recap: What is ESG? Why Law Firms Should Care!

In celebration of Earth Day 2022, the Minnesota Local Group hosted an educational program about Environmental Social Governance (ESG). On April 20, 2022, Pamela Cone, CEO & Founder of Amity Advisory, walked us through ESG and discussed the important role it’s taking in law firm business. What is ESG? ESG is comprised of many parts …

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Minnesota Program Recap: Revenue Generation Through Exceptional Client Experience with Society 54

Here in Minnesota, not only did we close out the month of February with a flurry of snow, but we also held our first educational program of the year! On Wednesday, February 23, Cecilia Linton and Emily Hillman from Society 54 joined us over Zoom for a program on “Revenue Generation Through Exceptional Client Experience.” …

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